The search for the 25 most expensive keywords led WordStream to analyze a series of the most "super competitive" words running in Google AdWords.
The analysis looks at keyword data for five different currencies in English-speaking countries and their average cost per click (CPC).
The top five most expensive keywords in Google AdWords are related to Business Services at an average $58.64 CPC, followed by Bail Bonds at $58.48 CPC; Casino, $55.48 CPC; Lawyer, $54.86 CPC; and Asset Management, $49.86 CPC.
Interestingly, the keywords for the category of Business Services include Data Room or Network Security Monitoring, which demonstrates the challenges that companies now face with data theft and malware.
Finance-related issues at companies have experienced major shifts. Last year, WordStream noted that finance-related keywords like loads and mortgages were high on the list. This year Asset Management and Banking rate higher. (View the entire list here.)
Cotent Source: https://www.mediapost.com/publications/article/303807/most-expensive-keywords-in-the-us.html
