Description & Core Insights
India Leads the Market: India stands out as the only market in the study where LLM search influence (65%) ranks slightly ahead of social media influence (64%) among active users.
High Reach and Penetration: LLM search features natively in roughly 22% of all consumer purchase journeys across India, marking the highest adoption rate among surveyed Asian markets.
Discovery Beyond Traditional Channels: Over 50% of consumers using LLM-driven search discovered entirely new brands they would have otherwise missed through conventional touchpoints.
Overcoming Ad Fatigue: Consumers reported that AI-generated answers successfully remove the guesswork of sponsored advertisements by delivering personalized, objective, and transparent recommendations.
Strategic Shift for Marketers: Brands must quickly pivot their visibility frameworks away from traditional social feeds alone toward generative engine optimization (GEO) to secure recommendations inside AI answers.
