Here are the common google Display Ad sizes and specs to help you get started:
Standard Ad Sizes (Dimensions in pixels)
These are the most popular and generally perform the best.
Leader board: 728 x 90
Large Rectangle: 336 x 280
Medium Rectangle: 300 x 250
Banner: 468 x 60
Skyscraper: 120 x 600
Wide Skyscraper: 160 x 600
Small Square: 200 x 200
Square: 250 x 250
Mobile Ad Sizes (Dimensions in pixels)
If your audience is primarily on mobile, these are essential.
Mobile Leader board: 320 x 50
Mobile Banner: 300 x 50
Large Mobile Banner: 320 x 100
Specs to Keep in Mind
File types: Google accepts various file formats, including GIF, JPG, PNG, HTML5, and AMPHTML.
File size: The file size limit is generally 150 KB. You'll want to optimise your ads to load quickly without sacrificing quality.
Animation: For animated ads (GIF, HTML5), keep the duration under 30 seconds. Shorter animations tend to be more effective.
Creating Effective Display Ads
Clear Call-to-Action (CTA): Your ad should clearly state what you want users to do (e.g., "Shop Now," "Learn More," "Sign Up").
Compelling Visuals: Use high-quality images and eye-catching designs to grab attention.
Relevant Headlines: Write concise and relevant headlines that are personalised for your target audience.
Brand Consistency: Maintain a consistent brand identity across all your ads.
